The Deal

Offering Summary

 

Details

  • Share Price: $0.70 (CAD)
  • Pre-Money Valuation: $48 MM (CAD) based on October 24, 2017 trading price
  • Investment Minimum: $350 (CAD)
  • Security Type: Common Stock
  • Offering Size: $10MM (CAD)
  • Shares Offered: 14,285,715 MM
  • Use of Proceeds: The net proceeds of this offering will be used to build out our cannabis production facilities and grow revenues for our safe hemp-based products.

Company Traction

  • True Leaf Pet is pioneering the pet supplement market with its innovative and safe hemp-based product line - True Hemp - which provides CALMING, HIP+JOINT, and IMMUNE+HEART support for dogs.

  • True Leaf Pet has tripled its product line within 18 months of launch, secured distribution throughout U.S., Canada, Europe and New Zealand and seen revenue grow significantly month over month.  

  • True Leaf Med has been given approval by Health Canada to build its grow facility, and will be subject to a Health Canada security inspection upon completion to allow for the cultivation, manufacture and distribution of cannabis products.

 

 


The Perks

 

 Investing in our current offering comes with bonuses – starting right at the $350 level. See below for all the perks that come with your investment.

 

$350 - $499

250
  • Social media shout out - picture upload option for wall-of-fame
  • True Leaf Pet Bandana

 

$500 - $999

500
  • Social media shout out - picture upload option for wall-of-fame
  • Bag of True Hemp Chews
  • True Leaf Pet Bandana

 

$1,000 - $2,499

1000
  • Social media shout out - picture upload option for wall-of-fame
  • Value pack of True Hemp Chews (3 units)
  • True Leaf Pet Bandana

 

$2,500 - $4,999

2500
  • Social media shout out - picture upload option for wall-of-fame
  • Return the Love™ Care Package (Chews, Sticks, Oil)
  • Coupon for 10% off next purchase
  • True Leaf Pet Bandana

 

$5,000 - $7,499

5000
  • Social media shout out - picture upload option for wall-of-fame
  • Return the Love™ Care Package (Chews, Sticks, Oil) X2
  • Coupon for 10% off next purchase
  • True Leaf Pet Bandana
  • VIP Discount of 5% (life of dog)

 

$7,500 - $9,999

7500
  • Social media shout out - picture upload option for wall-of-fame
  • Return the Love™ Care Package (Chews, Sticks, Oil) X2
  • Coupon for 20% off next purchase
  • True Leaf Pet Bandana
  • VIP Discount of 5% (life of dog)
  • True Leaf hemp leash

 

$10,000 +

10000
  • Social media shout out - picture upload option for wall-of-fame
  • Return the Love™ Care Package (Chews, Sticks, Oil) X3
  • Coupon for 20% off next purchase
  • True Leaf Pet Bandana
  • VIP Discount of 5% (life of dog)
  • True Leaf hemp leash
  • Exclusive "tester family" status - first to try new products

 

 

 


Financials

 


 


The Market Landscape

 

graph

A decisive consumer shift in attitude towards natural, high-quality products is sweeping the $67B global pet industry and accelerating the demand for products that improve a pet’s quality of health.[1]

 

The American Pet Products Association (APPA)  indicates that interest in high-end, premium pet food and treats was a key driver for the 22.6%  increase in spending in the $28.3 billion North American Pet Food Market in 2016.[2]

Pet owners are becoming more interested in special-purpose food and treats than traditional forms of pet supplements like tablets or pills, according to a 2015 Packaged Fact’s Owner Survey.[3] 

 

[1] http://americanpetproducts.org

[2] http://americanpetproducts.org

[3]https://www.packagedfacts.com

 

While the U.S. pet supplement industry reached $596.8 million in 2016 and continues to grow at a 5.4% compounded annual growth rate (CAGR), Packaged Facts expects growth in sales of functional pet food and treats to outstrip the growth in the traditional pet supplement sales by 2019.

True Leaf is actively competing in a combination of both the global $5.4 billion pet treat/chew and $1.6 billion pet supplement/ nutraceutical treat sectors of the pet food market at an optimal time. The company’s widely popular True Hemp™ functional sticks, chews, and oils are rapidly expanding throughout the U.S. and Europe, which together account for two-thirds of the pet industry.

 


 

Invest in True Leaf

Invest with purpose. True Leaf is the only cannabis company with federally legal product in US and Canada.